We could be called a 'traditional' design shop because of our firm belief that each project we take on has a unique voice and message to communicate.
We could be called an 'innovative' design shop because of our firm belief that design exists as a transparent 'system' that holds and shapes the content within.
These beliefs have allowed us to create work that can be simple or complex, single or multi-dimensional, narrative or image-oriented. Our approach to each individual project allows us to design in an environment that is authentic and dynamic.
We have worked with multinational organizations such as Microsoft, United Nations Development Programme, and Amnesty International. Clients within the public sector range from the MBTA/Boston T to (former) Palo Alto Mayor Sid Espinosa’s political campaign. Our dedicated work within the educational realm has included work for Yale, Stanford, & Harvard Universities. Nymdesign’s ever-evolving passion to support cultural programs has allowed us to design for the Museum of the City of New York and Swallow Gallery; our work in the non-profit sector has included the Massachusetts Children’s Alliance and Aangan India, among others. Nymdesign was originally founded in Brooklyn, and is now based in Boston. A sampling list of clients can be found on our website.
Nilou Moochhala, the principal of Nymdesign, was born and raised in Bombay/Mumbai. Ms. Moochhala received her Masters of Fine Arts in Graphic Design from the Yale University School of Art. Prior to that, she was awarded her Bachelor's in Studio Art from Mount Holyoke College (Phi Beta Kapa). She was a recipient of the Skinner Fellowship for graduate studies, Mount Holyoke Summer Fellowship, and Yale's Mohawk Paper Scholarship.
Prior to forming Nymdesign, Moochhala worked with a variety of organizations such as Sotheby's, New Museum, and Conde Nast in New York; and the Smithsonian Institution in Washington, DC. While in NYC's Silicon Alley, she was Senior Art Director at the startup Orientation.com, where she managed the creative team. In this role, she oversaw the design and implementation of all print, web, and multimedia materials for this innovative local-global search engine.
She has served as adjunct professor at the State University of New York at Purchase, and been a visiting critic at the Maryland Institute of Contemporary Art. She is a member of AIGA Boston and has served as a design critic for their Annual Student Portfolio Review. She has been active within Arlington Public Art, and has been a juror for their Transformer Box Project. Her work has appeared in newspapers such as the Boston Globe and Arlington Advocate, and magazines such as :Output and Print, among others.Moochhala is an award recipient of a 2015 Massachusetts Cultural Council grant for her public design project “I Am Arlington”. She is also a partial recipient of an National Endowment for the Arts grant with True Story Theater for 2015-2017.